Eco4you was born from a profound love for nature and a deep concern for its future. Growing up in a vibrant city in Rio de Janeiro, Brazil—a place cradled between the majestic Atlantic Ocean and the rich, verdant Atlantic Forest—I experienced the beauty and fragility of our planet firsthand. The Atlantic Forest, a global biodiversity hotspot, once stretched along Brazil’s coastline and into neighboring countries. Tragically, relentless deforestation has reduced it to less than 10% of its original size.

Living so close to the ocean, I also witnessed the growing crisis of plastic pollution. Beaches that once gleamed with natural beauty are now marred by discarded waste, and the ocean—a lifeline for countless ecosystems—is choked by the byproducts of human consumption. These images of loss and degradation inspired a sense of urgency in me to act.

Eco4you was founded to be part of the solution. We are driven by the belief that small, conscious changes can collectively lead to a healthier, more sustainable planet. By creating eco-friendly products and championing responsible choices, we strive to protect our oceans, preserve biodiversity, and inspire others to join the movement for a better future.